Pay-per-click - Wikipedia

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Also known as pay-per-click PPCcost per click CPC is a method that websites use to cpc advertising based on the number of times aevertising visitor clicks on an advertisement. If cpc advertising minimum Ad Rank necessary to show above the search results is, say, 40, only the first two advertisers with Ad Ranks of 80 and 50 exceed the minimum and show above the search results.CPC. CPC stands for 'cost per click', and is probably the most well-known form of search advertising. This model has been around for several years and is used. Cost per click is an online advertising revenue model by which advertisers are charged by the publisher for each time a user clicks on an ad. Understanding the difference between PPC (pay-per-click) and CPC (cost-per- click) will give you a deeper knowledge of online advertising.